10.4121/uuid:07f2520f-18a2-4538-9639-378599133591

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Intercultural Communication Competency Practices in the Hotel Industry Dataset

Huijun YANG,
the study, qualitative data collection and content analysis are used, followed by Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) for scale development with a total of 403 valid questionnaires collected from sixteen multi-national hotel companies in China. Furthermore, an Importance Performance Analysis is conducted to identify the employees’ perception and performance of ICC practices.

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